7 Luxe Alternatives clothes like The Row, you’re not alone. The Row, founded by Ashley Olsen and Mary-Kate Olsen, has become the gold standard for minimalist luxury—think clean lines, impeccable tailoring, and fabrics that feel as good as they look. But with price tags that can make your eyes water, many style lovers are left wondering: are there brands out there that offer the same vibe without the splurge?
In this comprehensive guide, we’ll explore the world of minimalist fashion in 2025, spotlighting the best alternatives to The Row clothes, how to shop smart (hello, The Row sale!), and which minimalist fashion brands to watch this year. Whether you’re a die-hard fan of the Olsen twins’ aesthetic or just want to build a timeless wardrobe, you’ll find practical tips, real-life stories, and answers to your most-Googled questions.
Why Are Clothes Like The Row So Coveted?
Let’s be honest: there’s something magnetic about The Row clothes. Maybe it’s the way a simple black coat can look so powerful, or how a white shirt from The Row feels like a work of art. The brand’s DNA is all about quiet luxury—no logos, no fuss, just pure, wearable sophistication.
But what if you crave that look without the four-figure price tag? The good news: the minimalist movement is thriving, and there are more options than ever for finding clothes like The Row that fit your budget and lifestyle.
The Row Sale: Myth or Reality?
If you’ve ever typed “The Row sale” into Google, you know the struggle. The Row rarely goes on sale, and when it does, pieces vanish in minutes. Still, savvy shoppers know that with patience (and a few insider tricks), you can score deals on The Row clothes at select retailers, online luxury consignment shops, and even during end-of-season clearances.
Pro Tip
Set alerts on sites like MatchesFashion, Net-a-Porter, and The RealReal for The Row sale events. You might just snag that dream cashmere sweater for a fraction of the price.
The Olsen Effect: How Ashley Olsen and Mary-Kate Olsen Changed Fashion
It’s impossible to talk about clothes like The Row without mentioning Ashley Olsen and Mary-Kate Olsen. Their personal style—oversized silhouettes, neutral palettes, and a “less is more” approach—has inspired a generation of designers and shoppers.
The Power of Subtlety
The Olsens’ influence goes beyond celebrity. They’ve redefined what luxury means in the 2020s: it’s not about flashy logos, but about how a garment feels, fits, and lasts. Their commitment to craftsmanship and timelessness is why The Row clothes are so sought after.
Minimalist Fashion Brands to Watch in 2025
If you love the look of The Row but want more options, you’re in luck. The minimalist fashion scene is booming, with new and established brands offering their own take on quiet luxury. Here are some minimalist fashion brands to watch this year:
Totême
Founded in Stockholm, Totême is known for its sculptural coats, crisp shirting, and neutral color palette. It’s a favorite among editors and influencers who crave clothes like The Row with a Scandinavian twist.
Khaite
Khaite’s knits, denim, and tailored separates have a cult following. The brand’s focus on quality and fit makes it a go-to for those who want investment pieces without the Row’s price tag.
Low Classic
This Seoul-based label is a rising star in minimalist circles. Low Classic’s clean lines and innovative fabrics make it a great alternative for fans of The Row clothes.
CLO Korea
CLO Korea is making waves with its blend of Korean minimalism and global sensibility. Think structured blazers, fluid trousers, and versatile basics that work for any wardrobe.
Joseph
A British classic, Joseph is beloved for its luxurious basics and modern tailoring. Their cashmere and wool pieces are especially popular with those seeking clothes like The Row.
Vince
Vince is a staple for American minimalism—soft knits, relaxed trousers, and easy dresses that channel The Row’s effortless vibe.
Lemaire
Parisian label Lemaire is all about understated elegance. Their draped shirts and wide-leg pants are perfect for anyone building a minimalist capsule wardrobe.
Real-Life Example: Building a Minimalist Wardrobe
One style enthusiast shared, “I used to think I needed a closet full of clothes, but after discovering brands like Totême and CLO Korea, I realized I only need a few great pieces. Now, my wardrobe feels more luxurious—and I actually wear everything I own.”
The Row Clothes: What Makes Them Special?
So, what sets The Row clothes apart from the rest? It’s all about the details:
- Fabric: Only the finest cashmere, silk, and wool.
- Fit: Tailored but relaxed, with a focus on comfort.
- Color: Mostly neutrals—black, white, beige, navy.
- Design: Minimal embellishments, clean lines, and timeless shapes.
If you’re looking for clothes like The Row, focus on these elements when shopping other brands.
How to Shop for Clothes Like The Row (Without Breaking the Bank)
You don’t need a celebrity budget to dress like an Olsen twin. Here’s how to get the look for less:
Invest in Key Pieces
Start with a great coat, a crisp white shirt, and tailored trousers. These are the building blocks of a minimalist wardrobe.
Choose Quality Over Quantity
Look for natural fabrics and well-made garments. One perfect sweater is better than five fast-fashion copies.
Stick to a Neutral Palette
Black, white, beige, and navy are endlessly versatile and always chic.
Shop Secondhand
Sites like The RealReal, Vestiaire Collective, and Depop often have gently used The Row clothes and similar brands at a discount.
Wait for The Row Sale
It’s rare, but it happens! Sign up for alerts and be ready to pounce.
Minimalist Fashion in 2025: Trends and Innovations 7 Luxe Alternatives
Minimalism isn’t just a trend—it’s a movement. In 2025, we’re seeing even more focus on sustainability, ethical production, and timeless design.
Sustainable Minimalism
Brands are using organic fabrics, recycled materials, and transparent supply chains. The best minimalist fashion brands to watch are those that care about both style and substance.
Tech Meets Tailoring
Some brands are using 3D fitting technology (like CLO Korea’s digital design tools) to create better-fitting, more sustainable clothes.
The Row Sale: Where to Find Deals in 2025
While The Row sale is still rare, more luxury retailers are offering private sales and exclusive discounts to loyal customers. Here’s where to look:
- MatchesFashion: Occasional end-of-season sales.
- Net-a-Porter: Look for “Friends & Family” events.
- The RealReal: Daily new arrivals of pre-owned The Row clothes.
- Local Boutiques: Some high-end stores offer private sales to VIP clients.
The Row vs. Other Minimalist Brands: A Side-by-Side Comparison
| Feature | The Row | Totême | CLO Korea | Khaite | Vince |
|---|---|---|---|---|---|
| Price | $$$$ | $$$ | $$ | $$$ | $$ |
| Fabrics | Luxury | Premium | Premium | Premium | Good |
| Aesthetic | Ultra-minimal | Scandi-chic | Modern Korean | NYC cool | California |
| Availability | Limited | Good | Growing | Good | Widely avail. |
The Row Clothes: Pros and Cons
Pros
- Timeless: Never goes out of style.
- Quality: Built to last for years.
- Versatile: Easy to mix and match.
Cons
- Price: Can be prohibitively expensive.
- Availability: Sells out quickly, especially during The Row sale.
- Care: Delicate fabrics may require special cleaning.
Minimalist Fashion Brands to Watch: 2025’s Rising Stars
Keep an eye on these up-and-coming labels:
- Aeron: Budapest-based, known for sculptural knits.
- Studio Nicholson: London label with a focus on modular dressing.
- Nanushka: Blends minimalism with a touch of bohemian.
Real-Life Example: The Power of Minimalism
A recent tweet summed it up: “After switching to minimalist brands, I spend less time getting dressed and feel more confident every day. Clothes like The Row changed my life.”
FAQs
1. What brands are similar to The Row?
Totême, Khaite, CLO Korea, Joseph, Vince, and Lemaire are all great alternatives for clothes like The Row.
2. Where can I find The Row sale?
Check luxury retailers like MatchesFashion, Net-a-Porter, and The RealReal for occasional sales and pre-owned pieces.
3. What makes The Row clothes so expensive?
The Row uses the highest quality fabrics, expert tailoring, and small-batch production, which drives up the price.
4. Are minimalist fashion brands to watch more sustainable?
Many new minimalist brands focus on sustainability, using organic materials and ethical production methods.
Final Thoughts
Clothes like The Row aren’t just about looking good—they’re about feeling confident, comfortable, and true to yourself. In 2025, minimalist fashion is more accessible, sustainable, and exciting than ever. Whether you’re shopping The Row sale or discovering a new favorite brand, remember: true style is about quality, not quantity.
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Liam is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
